Is Registering a Name Instead of the Logo Enough?
Registering just your business name feels like the safe, budget-friendly move, and for many businesses, it is. But a name-only trademark doesn't protect your logo's visual design, which can leave real gaps if your icon does the heavy lifting for brand recognition. Here's what name-only protection actually covers, and when the logo deserves equal priority.
Should I Register Just the Name, the Logo, or Both? A Trademark Owner's Guide
Trademarking your business name and trademarking your logo aren't the same thing, and registering one doesn't protect the other. This guide breaks down which one to file first, when your logo actually deserves priority over your name, and how to sequence both filings without wasting money on a design that isn't finalized yet.